The three layers of credibility for building an online writing career: 1. [Implied Credibility](implied-credibility.md) (Quality of content) 2. [Perceived Credibility](perceived-credibility.md) 3. [Earned Credibility](Earned%20Credibility.md) (Proof they are "playing and winning the game") Source: [[The Art and Business of Online Writing - Cole|The Art and Business of Online Writing]]