# Find Your Why  ## Metadata - Author: [[Simon Sinek, David Mead, and Peter Docker]] - Full Title: Find Your Why - Category: #books ## Highlights - For those who hold a leadership position, creating an environment in which the people in your charge feel like they are a part of something bigger than themselves is your responsibility as a leader. ([Location 69](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=69)) - The goal is not simply for you to cross the finish line, but to see how many people you can inspire to run with you. ([Location 117](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=117)) - There is an entire section in the bookshop called “self-help,” but there is no section called “help-others.” ([Location 118](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=118)) - Your vision is only actionable if you say it out loud. If you keep it to yourself, it will remain a figment of your imagination. ([Location 165](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=165)) - Every one of us has a WHY, a deep-seated purpose, cause or belief that is the source of our passion and inspiration. ([Location 167](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=167)) - Fulfillment is deeper. Fulfillment lasts. The difference between happiness and fulfillment is the difference between liking something and loving something. ([Location 173](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=173)) - Happiness comes from what we do. Fulfillment comes from why we do it. ([Location 179](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=179)) - Loyalty is not built on features and benefits. Features and benefits do not inspire. Loyalty and long-lasting relationships are based on something deeper. ([Location 242](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=242)) - how we feel about something or someone is more powerful than what we think about it or them. ([Location 260](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=260)) - The first blank represents the contribution you make to the lives of others. The second blank represents the impact of your contribution. ([Location 432](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=432)) - Ironically, asking a question that starts with “why” doesn’t actually get us to the WHY. That’s because the question “why” is an emotional question, and it tends to elicit vague or reactive answers. In contrast, asking a “what” question elicits a more thoughtful and exact answer. ([Location 824](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=824)) - A team is not a group of people who work together. A team is a group of people who trust each other. ([Location 1093](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=1093)) - It’s important for them not to get hung up on the dictionary definition of these verbs and action phrases. It’s the feeling the words evoke that’s important. ([Location 1439](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=1439)) - Reward the behavior you want to see. When you see people acting in ways that align with the WHY, acknowledge it and praise them. ([Location 1498](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=1498)) - HOWs are not aspirational. They do not express who we want to be. They express the ways we actually behave—the things we actually do—when we are at our best. ([Location 1634](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=1634)) - If we expect people to live the core values of an organization, we have to be able to tell them what those values look like in action. In other words, the HOWs must be simple and actionable. ([Location 1642](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=1642)) - “Resource constraints” is one popular bogeyman; you can no doubt think of others. Sadly, when we do this we stall our ideas before they even get started and prevent ourselves from taking action. We limit our progress to small steps, when we could be taking giant leaps. A Conversation of Possibility keeps us away from that excessively safe path. It gives us permission to change our thinking and an opportunity to get out of our own way. ([Location 1949](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=1949)) - Storytelling is the way knowledge and understanding have been passed down for millennia, since long before the invention of written language. Storytelling is part of what it is to be human. And the best stories share our values and beliefs. Those stories are powerful. ([Location 2059](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=2059)) - As Simon often says, “If you’re different at work than you are at home, in one of those two places you’re lying.” ([Location 2089](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=2089)) - Ironically, people whose WHY is in service to others, rather than for themselves, are the ones who ultimately best serve themselves, because in the end they experience the deepest fulfillment. ([Location 2127](https://readwise.io/to_kindle?action=open&asin=B01CZCW3ZA&location=2127))